Communication is Feedback, Not the Message

Pay attention to your audience

People like people who are like them and who they can relate to. When someone responds in a way that you did not hope for, it is because you could not communicate that. People’s feedback are based on your style of conveying.

You need to change your style, tone and delivery until you get the desired feedback. Chris Voss, a former FBI hostage negotiator tells about the 7-38-55 rule, where he mentions that communication is most effective when 7% is spoken word, 38% is the tone of voice, and 55% is the body language.

I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel. -Maya Angelou

One of the interpretations of the 7-38-55 rule is that it can be applied to just any communication scenario which is not true. This rule should be used in specific situations when the ideas of the speaker and the audience is not congruent. When it comes to like and trust a person, the non-verbal cues are important to match with the message.

If you want to be understood in the correct sense, it is important to respect your audience and connect with the audience with your non-verbal actions that they can resonate with.


Creative Basis